Changes in Search Behavior: AI Language models as sources of referral traffic

The analysis used data of more than 30 websites that showed that Perplexity and Chatgpt would be released as alternatives to traditional search engines. Previsible founder, David Belle, believes that Google is stagnant: "Google's growth has actually stopped and has begun to undermine its dominance.

"Google is basically plateaued and has Begun to have its Search Dominance Degraded. The Reason Being Is That People Are Starting to Use Chatgpt, Claude, CO-POPILEN INTENT. ”

🚀 Research has shown that Perplexity and Chatgpt control approximately 37% of referral traffic from AI language models, while Copilot and Gemini follow them with 12-14% of each. It is worth noting that the financial sector is dominated by referral traffic from AI language models, making 84% of all analyzed referrals.

🚀 Concerning the distribution of content, the study showed that blog posts receive 77.35%of referral traffic from AI language models, which follow the home page (9.04%), news (8.23%) and Gaida (2.35%).

• 📌 The key research detections include: financial websites see the most activity of referrals from AI language models, with a blog content that receives a majority of visits; Product pages are rarely included in the results of AI of language models, which indicates the need to adjust e -commerce strategies; Growth rates are significant, potentially reaching 20% ​​of the total traffic during the year, if the current trends continue.