Use of user segmentation matrix to increase mutual understanding in organization

The article begins with a description of a typical situation where different departments of the company have a different understanding of the needs of customers and the problems they face. This leads to long debate and inefficient decision making. To get out of this situation, the author proposes to create a joint understanding of the different segments of clients that the company focuses on.

🚀 The main tool for this is the user segmentation matrix. It helps to identify the main and minor segments of clients, their basic goals, problems, tasks that they try to fulfill. In addition, the matrix specifies key contacts in an organization that has knowledge of this segment.

• 📌 Joint understanding of customer segments
• 📌 Definition of basic and minor segments
• 📌 Identify the main goals, problems and objectives of each segment
• 📌 Definition of key contacts in an organization that has knowledge of segment