Creating impressions: a combination of rikyu wisdom with the principles of branded experience

Brand experience includes all the interactions of customers with the brand, covering various brand channels, products, services and meetings from the company's website to unpacking its product. This requires a user tracking every time he comes into contact with the brand and ensuring that his experience is consistent and pleasant.

🚀 Designers or a team of designers (together with the marketing department) should strive to create memorized, emotional and immersing interactions with their customers. A convincing branded experience attracts and holds customers, consolidating the brand's promise.

🧠 achieving this goal may be difficult, but not impossible if designers adhere to certain principles. For example, I visited the tea ceremony in the Japanese city of Kyoto, where I was presented with Rikyu eternal wisdom. I saw with delight that such wisdom and deep knowledge can be applied to the principles of convincing branded experience.

• 📌 The Japanese tea ceremony, as noted by the RIKYU Tea Master, requires not only the preparation of tea, but also the creation of a harmonious, significant experience.
• 📌 For designers, this means creating basic rules and guidelines that determine what should look, feel and behave every element of the brand.
• 📌 In design, this rule is translated into a deep understanding and adaptation of experiences so that they meet the constantly changing needs and emotional state of customers during their path.
• 📌 This rule emphasizes the importance of using aesthetics to create a visually exciting branded experience that authentically reflects the values ​​and brand mission.
• 📌 This rule highlights the importance of prediction, careful planning and meticular attention - both details and user time.
• 📌 For designers who give branded impressions, this principle emphasizes the importance of building stability and adaptability as the basis of their strategies.
• 📌 For designers, this means promoting branded experience that puts customer satisfaction in the first place and seeks to build a strong and stable relationship.