Google Strategy for 2025: Path to AI apps as an interface to search

Article image Google Strategy for 2025: Path to AI apps as an interface to search
Article image Google Strategy for 2025: Path to AI apps as an interface to search
Publication date:10.09.2025
Blog category: Web Technology News

In his 2025 strategy, Sundar Pichai, Google CEO, focused on AI technologies, rapid development of agent applications and Chrome AI prototype known as Project Mariner. Other updates were announced by Gemini and Project Astra. These changes indicate that Google goes to AI apps as the main interface to search.

"Although Pichai did not say that Google reduces the focus on Google search window, he stressed that 2025 will increase the focus on AI apps as the main contact between users and how they interact with Google."

Project Mariner, for example, is Chrome AI extension that can do things like to take a list of 10 best restaurants with Tripadvisor and place it on Google Maps. 🚀

  • 📌 Google focuses on AI apps as a new search interface
  • 📌 Project Mariner is a new chrome ai app
  • 📌 Google Strategy for 2025 is focused on innovation and rapid development

Frequent questions

What is Project Mariner?

This is Chrome AI extension developed by Google. It can, for example, take a list of 10 Tripadvisor restaurants and place it on Google Maps.

Is Google giving up the search box?

Not quite. Google Sundar Pichai CEO noted that the emphasis will be placed on AI apps as the main contact between users and Google, but that does not mean complete quitting the search window.

What is Gemini and Project Astra?

Gemini and Project Astra are Google projects that have also been announced as part of a 2025 strategy. They are aimed at expanding the capabilities of AI applications.

🧩 Summary: Google focuses on the use of AI apps as the main interface to search. This includes the development of new AI applications such as Project Mariner, as well as updating existing ones, such as Gemini and Project Astra.
🧠 Own considerations: This new Google Strategy can significantly change how users interact with your search. It can also affect SEO, as these AI applications will be new "gates" to web content. If so, SEO specialists will need to change their strategies to consider these new ways to resources.