The seo path: alive or dead in the light of artificial intelligence?
The last google Search Off The Record discussed whether "SEO goes by disappearance" through search using artificial intelligence (AI). Google experts have tried to cover that SEO remains unchanged even after the search for AI, creating a gap between their views on SEO and the real experience of digital marketers and web resources owners.
"It seems to me SEO has died since 2001, so I'm not afraid of him. No, I am sure that in 2025 the first article to appear, again, will be about how SEO dies."
🚀 There are several ways that AI has changed everything for SEO and web resources owners: Organic SERP is already irrelevant, natural search requests to dramatically change what means to be relevant, and the capricious AI ranking algorithms are prone to constant changes, undermine web-ecosystem stability.
- 📌 SEO remains relevant as the traditional indexation, scanning and ranking process still exists.
- 📌 Artificial intelligence in Google ranking algorithms makes decisions based on opaque utility signals, authority.
- 📌 SERP changes and natural search queries have significantly affected SEO.
Does artificial intelligence affect SEO?
Yes, AI changes the way Google ranking algorithms make solutions, and this can change how content is created and optimized.
Does AI change the process of indexation, scanning and ranking?
No, these processes remain mainly unchanged, but AI can change how Google ranking algorithms evaluate and rank web pages.
Can AI change how content is created?
Yes, with the development of natural language requests and a change in content -based orientation, created for people, instead of machines, can change the way of creating content.
Статтю згенеровано з використанням ШІ на основі зазначеного матеріалу, відредаговано та перевірено автором вручну для точності та корисності.
https://www.searchenginejournal.com/google-says-if-seo-is-on-a-dying-path/536543/