Brand rethinking process: Instagram Case

Companies are constantly rethinking their brand identity, causing many comments and articles on this topic. This is especially true of large brands that use this process to attract attention.

🚀 Instagram was no exception. His new logo has caused a lot of discussions. It is soft, round and colored. Is it necessary to take this seriously? Does the update of the logo affect the impression of the brand?

• 📌 Often, changing the logo does not change the perception of the brand.
• 📌 It is important to understand that the company wanted to achieve this radial.
• 📌 Sometimes the main goal of radial is the practicality and flexibility of using the logo.

💡 Has Instagram tried to create an association with the Polaroid camera? Did he follow the last trends? Did he try to "steal" a gradient from Microsoft Office? These are questions that we can only guess.

⚡ The main idea that can be pulled from a redesign Instagram is that they wanted a logo with more flexibility. Simple, abstract logos are easier to animate, scale and use third -party developers in interfaces.