Acceleration of maturity UX with a breakthrough project

The author, John Scott Bowie, shares the story of 40 years of attempts to promote Corporate maturity UX, which, after numerous initiatives with minimal results, eventually led to a breakthrough project that accelerated the maturity of UX of the company from "initial" to "user -oriented" for less than a year.

🚀 Changing corporate culture can be accelerated by finding and resolving the great dissatisfied need for users. However, the innovative solution is not enough; You also need to successfully cope with UX policy to bring your project to implementation.

• 📌 Promotion of the maturity of corporate UX.
• 📌 The role of innovative UX development projects.
• 📌 UX policy as an important aspect for the successful implementation of the project.