New YouTube recommendations on advertising in the middle of the video

YouTube plans to introduce a new system that will be aimed at advertising in the middle of the video during natural breaks, not at potentially uncomfortable time. Automatic advertising will occur during the video, but content-executives can manually control the advertising, if they wish.

This update introduces a hybrid approach that allows creative creators to simultaneously use automatic and manual advertising in the middle of the video. According to YouTube preliminary testing, the channels that implement this combined approach see the average increase in advertising by 5%.

Richie recommends a priority approach for existing content, noting: "For the old catalog, I sort the current viewing time and do the same for the 20-50 of the most viewed videos."

Richie responded to YouTube's ability to delete the options for manual advertising, saying: "No one takes the manual advertising in the middle of the video. Creators can still place slots anywhere and anywhere."

🚀 YouTube is actively improving the automatic detection system and continues to improve it after starting in May. Richie notes that there is a mutual interest in making advertising in the middle of the video more effective: "YouTube and creators share income, so it is profitable for everyone to make advertising in the middle of the video."

• 📌 Enable automatic advertising in the middle of the video while maintaining manual control where necessary.
• 📌 View high -performance content from your catalog first.
• 📌 Use a new feedback tool to identify potentially uncomfortable advertising.
• 📌 Continue to provide YouTube feedback as you develop.