Street advertising skill: Creative approach to billboard design
Publication date:27.05.2025
Blog category:
Web Technology News
The article tells about creative street advertising by Dutch company Amac, which has become known on Reddit. At first glance, billboard depicts a broken iPhone screen, which is apt for a company that is engaged in repair and resale of Apple products.
However, a more detailed review shows that cracks on the screen actually depict a local map - specifically the city of Maastricht, the Netherlands. This indicates the location of the company store.
- 📌 Advertising that includes many messages.
- 📌 A broken screen that attracts the attention of buyers with damaged phones.
- 📌 A map indicating a place to repair the damaged screen.
🧩 Summary: A creative approach to billboard design has helped AMAC to make its advertisement more efficient and Memorarable.
🧠 Own considerations: This example shows how important it is to think in a non -standard one when creating advertising. The use of local features and knowledge of the target audience can significantly increase the efficiency of the advertising campaign.
✍️ Автор: Володимир Катюшин, експерт у сфері вебтехнологій.
Статтю згенеровано з використанням ШІ на основі зазначеного матеріалу, відредаговано та перевірено автором вручну для точності та корисності.
Літературні джерела!
https://webdesignerdepot.com/amacs-creative-phone-repair-advertisement-leaves-the-design-community-in-awe/
