How to Conduct UX Research Without Users Access
The article considers the problem of UX research without access to users. The author notes that research without users is not a study, because it can be filled with bias and assumptions. However, in certain circumstances, this situation can arise due to legal restrictions, high costs or lack of users.
💡 In such situations, it is important to find the bypass paths for UX research. This may be to collect information about the painful points and problems that users face when using a product, even if stakeholders cannot provide time or resources for research, or confidentiality rules limit our communication with users.
- 📌 Make a link with your colleagues who contact customers most
- 📌 Use analytics, CRM reports and call centers to get valuable in Insights
- 📌 Read the reviews, discussions and comments on your product or product of a competitor
- 📌 Involve users with tools such as Usertesting, MAZE or UserinterViews
Статтю згенеровано з використанням ШІ на основі зазначеного матеріалу, відредаговано та перевірено автором вручну для точності та корисності.
https://www.smashingmagazine.com/2024/05/how-run-ux-research-without-access-users/
