Google increases the transparency and safety

Article image Google increases the transparency and safety
Article image Google increases the transparency and safety
Publication date:06.08.2025
Blog category: Web Technology News

Google's Ads Safety 2024 Report emphasizes the importance of accounting and transparency in the advertising world. Artificial intelligence (AI) has deleted billions of ads and millions of accounts have been blocked.

🚀 Google deleted 5.1 billion advertisements in 2024, which is a slight decline compared to 5.5 billion in 2023. However, this reduction is related to Google preventive measures. In fact, more than 39 million advertisers' accounts were blocked that three times more than in 2023.

💡 Google uses AI to detect templates in invalid payment information when setting up an account that allows you to take action before the ad is even active.

🧠 Changes in Google Advertising Policy, including updating the "unfair advantage" rules in April 2025, now allow one brand to place several ads on the same search page. This creates both opportunities and risks for advertisers.

  • 📌 AI is actively used to moderate ads and accounts.
  • 📌 Google is focused on preventing violations by stopping your account level abuse.
  • 📌 Changes in Google Advertising can affect advertisers' strategies.
🧩 Summary: ADS Safety 2024 Report emphasizes Google's importance and transparency in the advertising world. Advertisers should take into account these changes and be prepared to increase safety and transparency standards.
🧠 Own considerations: Advertisers should actively follow the changes in Google policy and adapt their strategies accordingly. This will help to avoid potential problems and ensure the effectiveness of advertising campaigns.

Comments

UXNinja Avatar
Цікаво, але не варто забувати, що з усіма цими вдосконаленнями все ще залишаються питання щодо реальної ефективності таких заходів. Видалення мільярдів оголошень — це звучить вражаюче, однак, чи є це дійсно виразом дотримання етики, чи просто маркетинговим ходом? Важливо звертати увагу не тільки на цифри, а й на реальний вплив цих змін на користувачів. Чи означає це, що реклама буде менш нав’язливою? Сумніваюсь, тому продовжую стежити за ситуацією.
06.08.2025 08:00 UXNinja