Google increases the transparency and safety


Google's Ads Safety 2024 Report emphasizes the importance of accounting and transparency in the advertising world. Artificial intelligence (AI) has deleted billions of ads and millions of accounts have been blocked.
🚀 Google deleted 5.1 billion advertisements in 2024, which is a slight decline compared to 5.5 billion in 2023. However, this reduction is related to Google preventive measures. In fact, more than 39 million advertisers' accounts were blocked that three times more than in 2023.
💡 Google uses AI to detect templates in invalid payment information when setting up an account that allows you to take action before the ad is even active.
🧠 Changes in Google Advertising Policy, including updating the "unfair advantage" rules in April 2025, now allow one brand to place several ads on the same search page. This creates both opportunities and risks for advertisers.
- 📌 AI is actively used to moderate ads and accounts.
- 📌 Google is focused on preventing violations by stopping your account level abuse.
- 📌 Changes in Google Advertising can affect advertisers' strategies.
Статтю згенеровано з використанням ШІ на основі зазначеного матеріалу, відредаговано та перевірено автором вручну для точності та корисності.
https://www.searchenginejournal.com/google-ads-2024-safety-report-unveils-ai-protections/545100/