Why is it worth denying research based on artificial intelligence
Publication date:22.06.2025
Blog category:
Web Technology News
Recently, companies have increasingly used "synthetic" user research, which is done using artificial intelligence (AI). Instead of real users, AI creates "persons" - virtual users who imitate people's behavior.
🚀 However, this approach is not safe and often requires significant costs. Moreover, it reduces the value for real users because "synthetic" users cannot completely reproduce the real behavior of people.
- 📌 AI research can be fast and cheap, but it does not take into account the real behavior of users.
- 📌 "synthetic" users cannot reproduce real emotions and user feedback.
- 📌 Using AI to study users can lead to incorrect assumptions and conclusions.
🧩 Summary: Instead of using AI for user research, companies should focus on real UX research, which will allow you to get more accurate and useful data.
🧠 Own considerations: artificial intelligence can be a useful tool, but it should not completely replace human interactions and real studies. Focusing on real users is the key to creating efficient products and services.
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✍️ Автор: Володимир Катюшин, експерт у сфері вебтехнологій.
Статтю згенеровано з використанням ШІ на основі зазначеного матеріалу, відредаговано та перевірено автором вручну для точності та корисності.
Літературні джерела!
https://www.smashingmagazine.com/2025/03/how-to-argue-against-ai-first-research/
