Google Against Web Drops: Impact on SEO tools

Google hit the websters that collect the search results that caused global failures in many popular rank tracking tools such as SEMRUSH, which depend on the provision of fresh data on the search results. These tools include those that have long used algorithms to extract data from different sources, but now it is the only way to bypass Google restriction.

Restrictions for SEO tools

What Google does has a significant impact on the freshness of data that SEO tools can provide. Many SEO tools feel the lack of data that can usually be obtained by speaking the pages of Google search results (SERPS).

“It is currently affecting my tools as we use a third party data supplier and all the big ones have been blocked yesterday. Many of them are still blocked ” - @ryanjones, which operates with several tools.

Prohibition of Google's web-driving

For a long time, Google has prohibited automated rank checks in search, but it seems that Google has allowed many companies to record their search results and charge for access to ranking data for keywords and ratings.

Scroper locking is a complex process

Scroper locking is a resource-intensive task, especially because they can answer the lock by changing their IP address and user agent to bypass any lock. Another way to block scroper is to identify specific behavior, such as how many pages the user asks. Excessive number of pages' requests can cause lock. The problem of this approach is that it can be resource-intensive if you need to track all the blocked IPs that may be millions.

Reviews on social networks

Social networks have reported that Google is strictly beating on websites, with one comment that the Scrape OWL tool does not work for them, while others say that SEMRUSH data is not updated.

“Google seems to have done an update yesterday night that blocks most of the scrapers and many APIs. Google, just give us paid API for search results. We'll pay you instead. ” - Tweet Ryan Jones.

No ads from Google

There was no ad from Google by this time, but it is possible that discussion on the Internet will make someone on Google consider it necessary to make a statement.